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Video Library

Our video library includes video clips and webinar recordings featuring entrepreneurs and subject matter experts talking about issues that are important to you.

Feature Videos

Innovate or Die!

In this introduction to the course, Foundations of Innovation, Andrew Maxwell, Chief Innovation Officer of the Canadian Innovation Centre, looks at 10 barriers to innovation in the enterprise environment.

The course is offered through the University of Toronto School of Continuing Studies.  Click here for more information.

This session was presented at the RIC Centre (UTM) September 8th 2011.

The Innovator's DNA

Andrew Maxwell, Chief Innovation Officer of the Canadian Innovation Centre, interviews Jeff Dyer, Hal Gregersen and Clayton Christensen, authors of The Innovator’s DNA, which looks at the origins of innovative – and often disruptive – business ideas.

Eight years of research have identified five skills that distinguish innovative entrepreneurs – associating, questioning, observing, networking and experimenting.  In addition, a critical research from their research is that one’s ability to generate innovative ideas is not merely a function of the mind, but also a function of behaviours.  In other words, one can improve creative impact by changing behaviour.

This interview is part of the Canadian Innovation Centre’s “Spotlight on Innovation” series of interviews with leaders in the world of innovation.

The Essentials

Seducing Business Angels: The Art of Courting Investors

Learn how to secure financing for young and growing businesses!

Angel and venture capital is hard to come by.  According to some sources, only one pitch in 100 is successful.  But equity capital is not your only option.

This webinar looks at the options available for financing a young tech business.  Learn what equity investors are looking for and how you can make the very best case for your business.  Also learn how to choose the right investor and negotiate a successful deal (and what to do if you’re not successful).

This session is part of the Ready Set Grow series of free educational webinars for entrepreneurs produced jointly by the Canadian Innovation Centre and the Technology Marketing Resource Centre.

Push to Pull: Creating Demand for Your Offering

From Push to Pull: Getting customers to come to you

Almost everybody hates coldcalling, and the statistics confirm that it is a pretty low percentage game.  But what if you didn’t have to go out and beat the bushes for prospective customers?   What if you could get customers to come to you?

It’s not a pipedream. Many companies are doing this.  But it’s not a slam dunk either.  Creating “Pull” for your offering requires analysis, strategy and planning.  You need to start right back into the product design phase to ensure that your offering will have strong appeal to specific market segments and that your marketing campaigns will reach those prospects and incent them to come to you.

This webinar examines the strategies and techniques that can be used to create pull for your product.

This session is part of the Ready Set Grow series of free educational webinars for entrepreneurs produced jointly by the Canadian Innovation Centre and the Technology Marketing Resource Centre.

Use the Internet as your Business Development Tool

Harness the potential of internet marketing to grow your business!

Over 90% of buyers now start their buying cycle by researching solutions and suppliers on the internet.  That shift in buyer behaviour has created a tremendous threat to traditional businesses, and a huge opportunity for newer, smaller organizations. Today, smaller companies with limited resources can use their website to outperform their competition, gain priceless market insight, and generate high-quality prospects at lower cost than possible using traditional sales and marketing.

This one hour webinar looks at how you can build an effective online sales funnel, by attracting, engaging, converting, and nurturing your prospects with minimal resources, and turn your website into your most effective business development tool.

This session is part of the Ready Set Grow series of free educational webinars for entrepreneurs produced jointly by the Canadian Innovation Centre and the Technology Marketing Resource Centre.

Ready Set Grow – Educational Webinar Series for Tech Entrepreneurs

The Canadian Innovation Centre has been running this series since 2008. Each webinar features Canadian tech executives and subject matter experts talking about issues of critical concern to tech entrepreneurs and sharing their personal experience with those issues.  Each recording is accompanied by a whitepaper capturing the content of the event in an easy-to-reference document.

Predicting the Likelihood of New Venture Success

Assess strengths and weaknesses to improve chances of success

Why are some businesses successful while others seem destined to fail?  Are there things you can do to improve your chances of success?

The Canadian Innovation Centre (CIC) has worked with thousands of new ventures over its 35 year history and its research has revealed that there are 8 critical factors that strongly influence whether a particular venture will succeed or not.

In this video, Andrew Maxwell, Chief Innovation Officer of the CIC, explains the 8 critical factors with real-life examples taken from the CIC’s work with CBC’s Dragon’s Den and other new ventures.

Warning – watching this video may increase your likelihood of venture success!

This session is part of the Ready Set Grow series of free educational webinars for entrepreneurs.

Harness the Power of Networking to Grow Your Business

To a small business, personal networks are one of the most valuable assets. But how do we develop our networks? And how do we best utilize them?

In this webinar, special guest speaker Lucy Keating of Commexus Inc. shares her knowledge on how to expand your network and use it effectively to grow your business.  Ms. Keating discusses how business networking can provide targeted, low-cost access to pre-qualified prospects.  She also explains the use of social media tools and how to balance in-person and on-line networking, as well as providing tips on the care and feeding of relationships.

This session is part of the Ready Set Grow series of free educational webinars for entrepreneurs produced jointly by the Canadian Innovation Centre and the Technology Marketing Resource Centre.

An Interview with Geoffrey Moore Author of Crossing the Chasm

A discussion on the challenges of entrepreneurship

Andrew Maxwell of the Canadian Innovation Centre interviews Geoffrey Moore, author of Crossing the Chasm and other influential books.  Geoffrey Moore talks about the challenges faced by entrepreneurs trying to penetrate mainstream markets and about his recent books “Dealing with Darwin” and ‘Escape Velocity: Free Your Company’s Future from the Pull of the Past”.

The Innovator's Manifesto

Understanding the Role of Disruption

In his book, Michael Raynor (Innovator’s Solution/Strategy Paradox) talks about using disruption theory to inform the innovation decision. He identifies how an improved understanding of disruption can lead to greater success rates, and discusses how the interaction between new technologies and new business models leads to disruption.

Talk to one of our advisors about your specific needs!

The Canadian Innovation Centre has a wide range of services to help entrepreneurs, innovators and inventors transform their ideas into reality.