Pitcher’s Guide: Why Dragons don’t Invest

Best practice ways to improve your pitch

Pitching your idea to potential investors is a nerve racking experience for most new entrepreneurs.  Nobody likes rejection, but the statistics say that most investment pitches are rejected many times before they finally find a buyer.  However, if you look at each session as a learning opportunitiy, you can find ways to make your pitch stronger every time out.  One of the most important items to learn is why your pitch was rejected and what would have had to be different for it to be accepted.

Prepared as part of the Canadian Innovation Centre’s work with CBC’s popular Dragons’ Den TV show, this guide identifies the primary reasons that potential investors reject a pitch and provides suggestions on how to overcome them.

Pitchers Guide – Why Dragons dont invest