Balancing scarce resources for blockbuster success

Growth Optimization

Manage your growth by properly directing your limited resources to the right opportunities.
Sound strategy to sustain growth and profitability

Our made-to-order Growth Optimization (GO) service helps you design the strategy for your growth phase which is centered on leveraging your existing partnerships and limited resources to maximize profitability. The Centre’s focus is to best balance your sales effort with delivery capability through identifying the most lucrative, accessible prospects then devising a cost-effective actionable sales and marketing campaign to reach out and quickly convert them into customers.

It is imperative that you get it right when you hit the ground – sometimes there’s no second chance. Our GO service works with you to develop your overall marketing and sales strategy breaking it into manageable pieces for development and implementation. We do this in a customized consultative manner with bi-weekly face to face meetings and with telephone accessibility at all times during your engagement with us.

Despite having a great product and high readiness to go to market, young firms virtually never command all of the experience or resources needed to directly challenge industry incumbents. In order to avoid missteps and getting stalled, you must possess a sound strategy to prioritize customers and balance growth with your firm’s ability to deliver.

For young companies, properly managing growth is always a challenge, whether it is the huddle of securing those first critical customers or the difficulty of delivering with resource constraints. Our Growth Optimization service can help you design a strategy that taps into your company’s potential while balancing growth, profitability and delivery.

Talk to one of our advisors about your specific needs!

The Canadian Innovation Centre has a wide range of services to help entrepreneurs, innovators and inventors transform their ideas into reality.