Learn to use pricing as a competitive weapon
Price too high and you are out of the running. Price too low and you’ve left valuable dollars on the table. How do you decide?
Pricing decisions are an integral part of your market positioning and pricing strategy needs to be part of your overall go-to-market strategy. While there is no crystal ball, using market and competitive analysis can help you choose the pricing strategy that optimizes your prospects. And ongoing monitoring can enable you to adjust to optimize your results
This whitepaper examines how to navigate the pricing maze.
This document was based on a session from the Ready Set Grow series of free educational webinars for entrepreneurs produced jointly by the Canadian Innovation Centre and the Technology Marketing Resource Centre.