Using the Internet as Your Primary Business Development Tool

Generate better leads at lower cost

Over 90% of buyers now start their buying cycle by researching solutions and suppliers on the internet.  That shift in buyer behaviour has created a tremendous threat to traditional businesses, and a huge opportunity for newer, smaller organizations. Today, smaller companies with limited resources can use their website to outperform their competition, gain priceless market insight, and generate high-quality prospects at lower cost than possible using traditional sales and marketing.

This whitepaper looks at how you can build an effective online sales funnel, by attracting, engaging, converting, and nurturing your prospects with minimal resources, and turn your website into your most effective business development tool.

This document is based on a session from the Ready Set Grow series of free educational webinars for entrepreneurs produced jointly by the Canadian Innovation Centre and the Technology Marketing Resource Centre.

Internet Business Development whitepaper