Using Customer Input to Design Winning Products

Your customer is your partner in product design

Why do we love using some products and hate others? We all have our favourite things: a well worn knife, a beautiful fountain pen or the perfect non-stick crepe pan. But in the world of software, it’s hard to find good examples of software that people love using.   Is it because we don’t ask our customers what they want?  Or because we don’t know what to do with what they tell us?

This whitepaper looks at the the science of User Expereince Design and provides advice on how use customer input to design & build software products that people love to use.

This document was based on a session from the Ready Set Grow series of free educational webinars for entrepreneurs produced jointly by the Canadian Innovation Centre and the Technology Marketing Resource Centre.

Using Customer Input to Design Winning Products