From Push to Pull – Creating Demand for your Offering

Getting customers to come to you

Almost everybody hates coldcalling, and the statistics confirm that it is a pretty low percentage game. But what if you didn’t have to go out and beat the bushes for prospective customers? What if you could get customers to come to you?

It’s not a pipedream. Many companies are doing this. But it’s not a slam dunk either. Creating “Pull” for your offering requires analysis, strategy and planning. You need to start right back into the product design phase to ensure that your offering will have strong appeal to specific market segments and that your marketing campaigns will reach those prospects and incent them to come to you.

This whitepaper examines the strategies and techniques that can be used to create pull for your product.

This whitepaper is based on a session in of the Ready Set Grow series of free educational webinars for entrepreneurs produced jointly by the Canadian Innovation Centre and the Technology Marketing Resource Centre.

From Push to Pull – Creating Demand for Your Offering