Pitcher’s Guide: What should I include in my pitch?

How to be well prepared for the big meeting

One of the most important success factors when making a pitch for investment is the ability to communicate your proposal in a concise and effective way.  To be successful, you need to convince your investor of the merits of your proposal in a way that is both factual and compelling.  One of the keys to success is to be well prepared, presenting enough information to inspire confidence without overloading the listener with excessive detail.

Prepared as part of the Canadian Innovation Centre’s work with CBC’s popular Dragons’ Den TV show, this guide identifies the most important items to include in your pitch and how to prepare for the discussions with your potential investors.

Pitchers Guide – What should I include in my pitch