Just the facts, ma’am
Every entrepreneur believes passionately in their new venture, but there are good reasons to seek an objective and quantitative validation of your target market. In addition to confirming the size of the potential market for your new product or service, such an assessment can add valuable insight into buyer behaviour that can help optimize the value proposition of the business. In short, it can help increase the likelihood and degree of success. And, of course, potential investors are very fond of research that confirms the underlying market assumptions of the business.
This guide explains entrepreneurial market research and how a market validation can add value for a new venture.