Pitcher’s Guide: How much money should I ask for and what should I give up?

Preparing to negotiate

How much is enough?  When preparing a pitch to potential investors, this is a critical question.  Ask for too much capital and they will reject your proposal.  Ask for too little and you reduce the likelihood of your business suceeding.  And even if you agree on an investment figure, how much equity and control should you be willing to give in exchange?

Prepared as part of the Canadian Innovation Centre’s work with CBC’s popular Dragons’ Den TV show, this guide looks at how to determine the right amount to ask for and how to prepare for negotiations with potential investors.

Pitchers Guide – How much should I ask for and what do I give up